unified communication

2 ways successful companies leverage unified communications

No successful company takes communication for granted. It’s a core component of their infrastructure and something that can never be pushed off to the side.

This is because they understand what poor communication leads to — broken processes, a lack of efficiency and, ultimately, unhappy customers.

So in an effort to avoid poor communication, most strategic companies are moving toward unified communication (UC).

UC is an integrated approach to workplace communication — which enables devices and applications to seamlessly connect to each other. When this happens, conversations can be carried from one device to another or from one app to another, free of interruptions.

However, this goes above and beyond the apps and devices themselves. It primarily deals with how everything is installed and set up to support those apps and devices.

But what are the smartest reasons to leverage unified communication in the workplace? Let’s take a quick look at the top two reasons.

To communicate on multiple levels

Think about how you communicate when you’re outside of work.

You probably jump from social media to email to text to phone and back to social media. This process isn’t confusing or difficult to manage. In fact, far from it.

It’s natural.

Now think about how you communicate when you’re at work.

You probably jump back and forth between email and phone — and if you’re lucky, you might also have an instant messaging platform.

But why is this?

If it’s natural for people to use multiple levels of communication, then why aren’t we encouraging this at work?

Well for some companies, it’s not that they don’t want to … it’s that they can’t. They don’t have the proper infrastructure and the right technology to support a variety of communication tools and platforms.

This is simply one reason why unified communication has become so critical. If you want your employees to successfully work together and effectively collaborate, then you need to embrace a unified communication platform that promotes seamless communication on multiple levels.  

To remain competitive

Again, think about how you communicate when you’re outside of work.

You might video chat with people. You might use different platforms to send messages. And you might use an app to automatically organize your personal emails.

So again, why should this be any different when you’re at work?

Successful companies leverage unified communications so they can actually use modern communication tools. In other words, UC doesn’t exactly give you the tools to communicate … it gives you the opportunity to use those tools.

Unified Communications is all about building a solid foundation, and without that foundation, your communication tools probably won’t integrate with each other. And on top of that, it might even be impossible (or at least really difficult) to use some of them.  

Imagine trying to hop onto a video conference with a client if your conference room isn’t set up properly. It might take 10 minutes of poking and prodding before a call can even be made. But at that point, you’re already late for the call and look unprofessional.

UC makes it easy and efficient to use modern tools and keeps everything seamless.

If you’d like to learn more about improving communication in the workplace, check out what you can do with VoIP.